Queen Bey and adidas' highly-anticipated new collaboration is quickly selling out online but will be released in select stores Saturday while supplies last.
Beyoncé teamed up with the sneaker giant for a line that produces signature shoes, clothing and re-launch Beyonce's athleisure brand, Ivy Park. The venture was announced in April.
The collection went online late Friday, early Saturday at adidas.com, a few hours earlier than expected.
"My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud," Beyoncé said in a news release. "From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly."
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The singer, who famously sang that girls run the world, founded the streetwear brand Ivy Park in 2016 and it was originally a collaboration with Topshop billionaire Phillip Green. She is now the sole owner.
Items in the athleisure line include hoodies, bodysuits, jumpsuits, joggers, jackets, sneakers, hats, accessories and more. The collection also includes gender-neutral pieces.
Prices range from $25 for accessories to $250 for outerwear.
According to the news release, the launch capsule collection "of adidas x IVY PARK celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically."
The items also will be available in select stores, according to E! News, including Adidas, Bloomingdale’s, Foot Locker, Finish Line and Nordstrom.
In a blog post, Finish Line suggests ladies wanting Ivy Park shoes order a smaller size.
"As far as sizing, ladies if you wear a sneaker in a size 8, you will be a 6.5 in IVY PARK shoes. So size down 1.5 like you would in Men’s or Kid’s," the post said.
Like rivals Nike and Under Armour, adidas has frequently partnered with celebrities, from singer Pharrell Williams to rapper Kanye West, whose "Yeezy'' line sparks a frenzy whenever one of its limited collection sneakers hits the market.
Contributing: Charisse Jones
Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko
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January 17, 2020 at 10:25PM
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Beyoncé's Ivy Park line for adidas selling out online but available in select stores Saturday - USA TODAY
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