Next March, Coca-Cola is launching a seltzer brand called “Aha,” which as long as it doesn’t autocorrect to "haha" could become a major player in the sparkling water sector. Aha is Coke’s first major North American brand launch in over a decade...
...which tells you the company has found something #trending. Two of the eight Aha flavors will contain caffeine, but none will contain sugar or calories.
Zoom out: Sparkling water sales are just a fraction of carbonated soft drink sales—$2.5 billion to $26.7 billion in the last 12 months, per Nielsen data cited by the WaPo. But they’re growing fast.
- Coke’s existing sparkling water business increased sales 27% in 2018, according to the company, but was overshadowed by competitors.
Speaking of competitors...Aha’s launch is more bad news for seltzer brand La Croix, the tallest kid on the middle school basketball team before everyone had a growth spurt. Shares of its parent, National Beverage, fell nearly 9% yesterday and are down ~45% this year.
+ Pop quiz: If Aha is Coke’s first major North American brand launch in over a decade, what was the last? Answer at bottom.
"line" - Google News
November 07, 2019 at 04:26PM
https://ift.tt/2NuIXGa
Coca-Cola Launches New Seltzer Line, Aha - Morning Brew
"line" - Google News
https://ift.tt/33OHZdp
Shoes Man Tutorial
Pos News Update
Meme Update
Korean Entertainment News
Japan News Update
No comments:
Post a Comment